Kingston, Ontario, franchisee Jeff Hall operates the two busiest and most successful car care centers in Midas’ 148-store Canadian chain, thanks in large part to something you might not expect: an extensive tire inventory and some 18-20 different tire brands.
Hall, whose stores currently rank in the top 10 for sales in Midas’ 1,300-store North America system, is building on the power and appeal of the 60-year brand by offering time-pressed motorists what they want: one-stop, multi-service car care and brand-name tires--including Michelin and Goodyear--at sharp prices.
Today, Hall’s stores rack up three times as much business from tires as they do from mufflers and exhaust--a harbinger of things to come at Midas. The famous car-care provider, which in 2012 joined the family of brands owned by Florida-based TBC Corporation, a tire industry giant, is gearing up to become the future new home for premium tires across North America.
Hall’s impressive Gardiners Road store, which he opened in 2015, has already made that leap into the future. It’s a big, bold retail beauty -- with 40-foot ceilings and a spacious tire showroom. The 6,400 square-foot facility boasts four express drive-through bays decked out with high-tech diagnostic equipment, six traditional bays, and a 900 square-foot tire showroom—the second largest in Kingston.
“With my focus on tires, I wanted a retail presence on a main street, “ said Hall, who built the store from the ground up in a high-traffic retail area next to a new McDonald’s. “I want customers to think of us when they think of tires, and with our location, we take advantage of drop-in business. We have the showroom and the location to help us sell, and customers can’t believe the tire selection we offer.”
Thorough tire inspections and full explanations are the watchwords at the store. When customers pull into the express lanes, they’re greeted by attendants who collect vehicle information and walk them to a viewing area to observe the work. Every customer receives a detailed report on the health of the tires and any alignment needs.
“My vision is to surpass car dealers’ service,” said Hall, whose pre-Midas experience included a stint as operations manager at a new car dealership, as well as ownership of 10 martial arts schools.
There’s a great deal of tire competition in the Kingston market, but Hall is confident of winning customers over. “We have the famous brands, great prices and top-notch service,” he said. “And when you buy tires from me, you get free tire repairs and free unlimited rotations--that’s a tremendous value. The competition is not prepared to do what we do.”
“Jeff is just one of the many franchisees who are seizing the new opportunities at Midas,” said Ron Seagle, the brand’s Executive Vice President and General Manager. “Midas is a growing, customer- and franchisee-focused organization. We have a lot to offer folks looking to build their business by teaming up with us--a thriving brand, an expanding service menu, including brand-name tires, an attractive package of financial incentives and a very exciting business opportunity.”
Midas is one of the world’s largest providers of automotive services, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,300 in the United States and Canada. For more information visit midas.com.
Contact: Jamie Levin
561-383-3000, Ext. 2527
FirstLight Home Care, a provider of quality, affordable, non-medical home care for adults, was identified by independent franchisee satisfaction research firm, Franchise Business Review, as being one of only 80 franchises to qualify for its Top Low-Cost Franchises list. Brands on the list had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in Franchise Business Review’s franchisee satisfaction survey.
“This award is incredibly meaningful to us as it is based on feedback from our franchisees,” said Jeff Bevis, chief executive officer of FirstLight Home Care. “The overall satisfaction of our franchisees is a top priority for us and it’s good to know that they would recommend the FirstLight brand to friends and family looking to invest in a business opportunity.”
Approximately 13,000 franchisees representing 123 low-cost brands participated in Franchise Business Review’s low-cost franchisee satisfaction survey between October 2015 and April 2017. FirstLight’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training and support, operations, franchisor/franchisee relations, and financial opportunity.
“FirstLight Home Care’s level of satisfaction in areas that are crucial to the health of a franchise system earned it a spot on our 2017 Top Low-Cost franchises list,” says Eric Stites, CEO of Franchise Business Review. “With 90 percent of the 13,000 low-cost franchisees we surveyed saying they enjoy operating their business, low-cost franchises are clearly a great option for many who wish to be their own boss.”
Since opening its first franchise location in 2009, FirstLight Home Care has experienced steady growth and has awarded more than 235 locations in 32 states throughout the U.S.
Visit FranchiseBusinessReview.com to see the full list of 2017 Top Low-Cost Franchises.
For more information on FirstLight Home Care and franchise ownership opportunities, visit www.firstlightfranchise.com.
About Franchise Business Review
Franchise Business Review (FBR) is the only independent market research firm that specializes in benchmarking franchisee satisfaction based exclusively on ratings and reviews from franchise owners. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com.
About FirstLight Home Care
FirstLight Home Care is a top rated non-medical home care provider with a network of offices that provides 85,000 hours per week in care for more than 2,700 clients in over 32 states. The company has created a new standard in home care by combining best practices with innovative approaches to make them an emerging market leader in a rapidly-growing industry. Companion and personal care services can be provided at private residences, assisted living and retirement communities, nursing homes, adult-family homes or group homes. Clients include seniors, new mothers, individuals recovering from surgery, adults with disabilities and anyone who might just need a little extra care or assistance. Visit www.firstlighthomecare.com to learn more.
Jeff Grandfield and Dale Willerton
The Lease Coach
Modern manners, business etiquette and cross-cultural expert- author of Access