Kingston, Ontario, franchisee Jeff Hall operates the two busiest and most successful car care centers in Midas’ 148-store Canadian chain, thanks in large part to something you might not expect: an extensive tire inventory and some 18-20 different tire brands.
Hall, whose stores currently rank in the top 10 for sales in Midas’ 1,300-store North America system, is building on the power and appeal of the 60-year brand by offering time-pressed motorists what they want: one-stop, multi-service car care and brand-name tires--including Michelin and Goodyear--at sharp prices.
Today, Hall’s stores rack up three times as much business from tires as they do from mufflers and exhaust--a harbinger of things to come at Midas. The famous car-care provider, which in 2012 joined the family of brands owned by Florida-based TBC Corporation, a tire industry giant, is gearing up to become the future new home for premium tires across North America.
Hall’s impressive Gardiners Road store, which he opened in 2015, has already made that leap into the future. It’s a big, bold retail beauty -- with 40-foot ceilings and a spacious tire showroom. The 6,400 square-foot facility boasts four express drive-through bays decked out with high-tech diagnostic equipment, six traditional bays, and a 900 square-foot tire showroom—the second largest in Kingston.
“With my focus on tires, I wanted a retail presence on a main street, “ said Hall, who built the store from the ground up in a high-traffic retail area next to a new McDonald’s. “I want customers to think of us when they think of tires, and with our location, we take advantage of drop-in business. We have the showroom and the location to help us sell, and customers can’t believe the tire selection we offer.”
Thorough tire inspections and full explanations are the watchwords at the store. When customers pull into the express lanes, they’re greeted by attendants who collect vehicle information and walk them to a viewing area to observe the work. Every customer receives a detailed report on the health of the tires and any alignment needs.
“My vision is to surpass car dealers’ service,” said Hall, whose pre-Midas experience included a stint as operations manager at a new car dealership, as well as ownership of 10 martial arts schools.
There’s a great deal of tire competition in the Kingston market, but Hall is confident of winning customers over. “We have the famous brands, great prices and top-notch service,” he said. “And when you buy tires from me, you get free tire repairs and free unlimited rotations--that’s a tremendous value. The competition is not prepared to do what we do.”
“Jeff is just one of the many franchisees who are seizing the new opportunities at Midas,” said Ron Seagle, the brand’s Executive Vice President and General Manager. “Midas is a growing, customer- and franchisee-focused organization. We have a lot to offer folks looking to build their business by teaming up with us--a thriving brand, an expanding service menu, including brand-name tires, an attractive package of financial incentives and a very exciting business opportunity.”
Midas is one of the world’s largest providers of automotive services, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,300 in the United States and Canada. For more information visit midas.com.
Contact: Jamie Levin
561-383-3000, Ext. 2527