Pizza Portal™, Restaurant Industry's First, Heated Self-Service Mobile Pick-up Station, Allows Customers to Skip the Counter
Innovative Service to Rollout Nationally in 2018 After Successful Test
PRNewswire -- Today, Little Caesars, home of HOT-N-READY®, gives its patrons a glimpse into the future by streamlining the process of getting a pizza with a new, customer-focused RESERVE-N-READY™ service. The service features a breakthrough device called the Pizza Portal™, the FIRST heated, self-service mobile order pick-up station in the quick service restaurant industry.
With this innovation, customers get hot, freshly-prepared, custom products in hand seconds after they walk in the store using state-of-the-art, automated, self-service hot-holding technology. RESERVE-N-READY combines the company's best-in-class convenience with mobile ordering, pre-payment and heated self-service pick up to create an entirely new experience for customers. The RESERVE-N-READY system is in test in select stores and will expand to other markets later this year.
In keeping with the convenience Little Caesars is known for, the new RESERVE-N-READY service is aimed at helping customers have an easier and faster way to get pizza. Customers just place an order and pre-pay via the Little Caesars mobile app. The app will notify the customer when the order is ready. When the customer arrives at the store, they skip the line and go directly to the Pizza Portal and input a 3-digit pin or scan a QR code. Then, the door on the customer's secured compartment opens, and they take their hot, fresh order. It's that easy.
Additionally, customers can get any pizza with their choice of toppings, or choose from expanded menu options using the mobile app. All products are prepared just for them with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
"The genuine purpose behind integrating advanced technology into our stores is all about improving the customer experience, and building on our convenience and quality," said David Scrivano, President and CEO of Little Caesars. "We've spent a lot of time thinking about how to mesh mobile with our HOT-N-READY model to improve on The World's Easiest Way to Pizza®. We changed the pizza game when we introduced HOT-N-READY. We think RESERVE-N-READY featuring our breakthrough Pizza Portal has the potential to do it again."
The Pizza Portal's proprietary technology has been co-developed with Apex Supply Chain Technologies®, the world's leading provider of automated dispensing system, exclusively for Little Caesars.
Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal known as Pizza!Pizza!®, introducing the revolutionary HOT-N-READY® concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products such as Crazy Bread®, Bacon Wrapped DEEP!DEEP! Dish pizza, ExtraMostBestest™ and more.
About Little Caesars Pizza
Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars is the third largest pizza chain in the world2 with stores in 22 countries and territories worldwide, including in each of the 50 U.S. states.
Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named "Best Value in America" for ten years in a row3. Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high growth company with more than 58 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
1Largest carry-out only pizza chain in the US – based on net number of stores in 2016
2Third largest pizza chain in the world – based on net number of stores in 2016
3Highest-Rated Chain, Value for the Money" based on a nationwide survey of national quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2016.
SOURCE Little Caesars Pizza